I'm a business coach who loves to talk about business & entrepreneurship. Subscribe and join over 6,000+ newsletter readers every week!
Here is one of my biggest mistakes with pricing from 22 years in business!
|
Hey Reader, For years, I scratched my head at the end of every month wondering where all the money was. Truth be told I was arrogant and naive and never took any advice. Until we were forced into a corner by the ensuing financial crisis in 2008. And that's when it all changed. My business partner, Caleb, and I had several stand up rows about our prices. We were watching all out competitors drop their prices to compete over the scraps in the web hosting space. I knew we had to to raise them but couldn't persuade Caleb to agree to any more than 20% of an increase. Needless to say I didn't listen to him and instead shifted our lowest hosting plan from £10/mth to £50/mth. 40% of our clients left overnight. However at the end of the month something finally shifted. Revenue was up 250%. Support calls were down over 80%. It meant that the clients who moaned and whined about the value they were getting at £10/mth left our business and took all of their problems with them. I go through this, and many other practical pricing strategies, in my new book, Fearless Pricing. Which I given everything away in an interactive, digital version of the book, which you can access using the link below. 👉 Get your copy here: https://www.fearlesspricing.co.uk This book is everything I know about pricing - the psychology behind it, how to package your services so clients say yes, and how to stop leaving money on the table every time you quote for a job. If you've ever:
...then this one's for you. Right. Go get it. To see if you're undercharging then it's time to: 👉 Get your copy of Fearless Pricing and learn how to double your rates Stay Fearless!
P.S. I’m hosting a few 30-minute "Pricing Strategy" sessions this week to help you nail your Price Point. If you want to stop guessing what you’re worth, by the Kindle today and then hit reply with "PRICING" and a screenshot of your purchase. P.P.S. Exciting new! This edition of my newsletter is brought to you by our partner IXL - if you're a parent and your children to have the most brilliant learning experience over the summer holidays, this is the app for you. |
Fearless Business
I'm a business coach who loves to talk about business & entrepreneurship. Subscribe and join over 6,000+ newsletter readers every week!
Hey Reader, Years ago, when I was running my agency, I wrote a proposal for a new website. I'd done the sums. The right price was £4,000. I typed it in. Looked at it. Felt a bit sick. Then I deleted it and typed £2,500. The client replied four minutes later. "Brilliant. When can you start?" For about ten seconds that felt like a win. Then it sank in. Nobody says yes that fast to a price that's too high. I'd just given away £1,500 because I was scared of one word: no. Here's what that fear...
Hey Reader, A quick bit of news - I'm going to be on stage at Ideas Fest 2026 on September 9th & 10th. It's been called Glastonbury for business - 6,000+ entrepreneurs, two days in the field, and a line-up I'm genuinely buzzing to be part of. I'll be speaking alongside the likes of Simon Squibb, Daniel Priestley, Piers Linney and Ruby Wax - that kind of line-up. I've got 2 FREE TICKETS to give away to my community, and a discount for everyone else who fancies coming along. Have a look here:...
Hey Reader, You’ve hit an income plateau and it’s time to level up 👇🏻 You get to the end of every month feeling tired, frustrated and poor, wondering where all the money went. You constantly chase new clients, sitting through endless “free consultations” only to get ghosted, never knowing where the next deal is coming from. When Monday rolls around, you feel dread instead of excitement. You built this business for freedom, but it feels more like a job you can’t quit. You’re charging by the...