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How I lost £1,500 in four minutes!
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Hey Reader, Years ago, when I was running my agency, I wrote a proposal for a new website. I'd done the sums. The right price was £4,000. I typed it in. Looked at it. Felt a bit sick. Then I deleted it and typed £2,500. The client replied four minutes later. "Brilliant. When can you start?" For about ten seconds that felt like a win. Then it sank in. Nobody says yes that fast to a price that's too high. I'd just given away £1,500 because I was scared of one word: no. Here's what that fear cost me, beyond the money. Because I'd undercharged, one client wasn't enough. I needed three to make the month work. So I said yes to everyone, including the ones I knew would be a nightmare, because I had no idea where the next enquiry was coming from. One good month, then two quiet ones, then panic. And because I had too many clients paying too little, I was at my laptop at 10pm most nights. I'd started a business for freedom and built myself a job with worse hours and a boss who never let me off early. Three problems. All from one number I was too scared to type.
If you recognise any of those, it's rarely a marketing problem or a work ethic problem. It's a pricing problem. If you feel any of this paiun when it comes to pricing, we should talk! You can book a Fearless Pricing Call with me now. Stay Fearless!
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Fearless Business
I'm a business coach who loves to talk about business & entrepreneurship. Subscribe and join over 6,000+ newsletter readers every week!
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