|
Hey Reader, Ever feel like you’re running on a treadmill that’s set just a little bit too fast? You’re winning clients, sure. But your calendar is a jigsaw puzzle of hourly sessions, your margins are thinner than they should be, and the thought of taking on "one more client" feels more like a threat than a victory. Here’s the cold, hard truth: If your only way to make more money is to work more hours, you don’t have a scalable business. You have a high-pressure job with a very demanding boss (you). Without a high-ticket "anchor" in your pricing, you are:
It’s time to stop being a commodity and start being a Fearless Business. I want to introduce you to a concept I call The Espresso Machine Product. Think about a high-end kitchen showroom. They sell kettles and toasters to everyone. But sitting in the corner is a £3,000, chrome-plated, professional-grade Espresso Machine. They don’t expect everyone to buy it. In fact, 95% of people won't. But that 5% who want the absolute best? They’ll buy it without blinking. The Espresso Machine Product is your "super-premium" tier. It’s a high-ticket, transformation-focused bundle that allows you to:
"I am in a really good place right now mentally and emotionally. I jave an amazing team and whilst finances are feeling tight atm I am not feeling the dread and fear I used to feel." - Danielle You don't need a fancy sales page for this. You just need the courage to "pitch it into existence" when the right client appears. Are you ready to stop playing small? Click to book a Fix My Prices Now Call with Robin Stay Fearless! P.S. I’ve helped over 1,000 business owners in 26 countries fix their pricing. If you’re tired of the "stuffy suits" approach to coaching and want practical results, let’s talk. |
I'm a business coach who loves to talk about business & entrepreneurship. Subscribe and join over 6,000+ newsletter readers every week!
Hey Reader, Let’s be honest for a second. Most business owners I talk to are "winging it" when it comes to their numbers. They have a vague revenue goal in their head, but no actual roadmap for how to get there. They’re stuck in a cycle of over-delivering for under-market rates, constantly chasing the next lead because they don't actually know how many they need to stay afloat. Does this sound familiar? You’re working 60-hour weeks but your bank balance isn't reflecting the effort. You feel a...
Hey Reader, Let’s be honest for a second. You’ve got a big decision sitting on your desk. Maybe it’s firing that “anchor” client who pays the bills but drains your soul. Maybe it’s doubling your prices or pivoting your entire service model. But you haven’t pulled the trigger yet. Why? Because that voice in your head is screaming: “What if everyone leaves?” “What if I can’t pay the mortgage next month?” “What if I fail publicly and have to go back to a 9-to-5?” The cost of this hesitation...
Hey Reader, Let’s be honest for a second. You’ve spent the last three weeks obsessing over the hex codes for your logo. You’ve tweaked your website copy seventeen times. You’re waiting for that "perfect" moment to launch so you can finally feel like a real business owner. But here’s the cold, hard truth: A business without sales isn’t a business. It’s an expensive hobby. While you’re busy hiding behind your laptop, your bank account is stagnant. The frustration is bubbling up because you’re...